​The Measurement of Outdoor Visibility and Exposure (MOVE) board is funding a neuroscience project study (NPS) with the goal of creating a new metric to measure digital out of home (DOOH) advertising.

Marketers are looking at new metrics to measure digital media placement to better prove its effectiveness and increase budgets, according to a new report. ​

​The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on what is ‘good’ or ‘bad’. In fact, rather than ‘either/or’ when it comes to measurement of campaigns, everyone should be concentrating on ‘and’ and bringing everything together.

​Measuring CX is vital, but difficult, to do, according to Gartner, as there are hundreds of metrics to choose from and various levels within an organisation to which they should be applied.

CMOs looking to implement a customer experience program need to engage with shareholders with the same amount of tangibility as CFOs if they want to ensure CX as a market share growth driver and competitive advantage.

Customer experience and a customer-centric approach remains top of the agenda for most marketing leaders. But according to recent research from Forrester, only a third of Australian brands added or improved on their CX measurement in the past year. So just what does it take to measure your customer experience efforts successfully?

Facebook has bowed to pressure and agreed be more accountable via an audit and third-party verification, providing increased transparency on how advertisers run campaigns across its platforms.