Digital Marketing
Challenging brand perceptions to elevate quality and drive emotional connection to Kia’s broadening product portfolio is the name of the game as the automotive manufacturer partners with the Australian Open for the 22nd year.
Digital Marketing
Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.
Digital Marketing
Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.
Digital Marketing
A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.
Digital Marketing
The digital advertising industry may have chalked up a 22 per cent year-on-year increase in spend to $13.9 billion this past financial year, but latest figures are showing signs of softening growth.
Digital Marketing
The annual total TV advertising figures are in, showing a double-digit increase in spend over the last year buoyed by significant increases into BVOD services.
Digital Marketing
Two attention-based studies across broadcast audio and out-of-home (OOH) advertising have gained the spotlight this week as the industry strives to better understand each channel’s brand impact.
Digital Marketing
Veteran media executive, Kim Williams, is no stranger to new or unproven ideas. Fifteen years ago, he was involved in bringing video onto mobile phones in his role as chief executive at Foxtel – an idea which garnered its share of detractors.
Digital Marketing
Australia’s growing advertising trajectory yet again continued in November with bookings reaching a record $852 million, higher than any other month.
Digital Marketing
Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.
Christmas carols in the retail stores, mince pies on the shelves, festive parties in the calendar - the 2021 festive season has firmly arrived. And with it comes an array of Christmas campaigns from the world's biggest advertisers.
Leadership
Westpac and Coles have become national champions for the UN Women Australia’s Unstereotype Alliance chapter, which officially launches this week.
Digital Marketing
Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.
Digital Marketing
Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.
Digital Marketing
The Interactive Advertising Bureau (IAB) of Australia has appointed Ipsos as sole supplier for planning, buying and reporting of digital audience measurement data in Australia, marking the first change in its supplier agreement in a decade.
Digital Marketing
Advertisers are increasingly looking to take direct control of their media spend and they’re looking for more ways to harness first-party data to improve these advertising efforts, a new report finds.
Digital Marketing
Marketers investing in digital out-of-home (DOOH) media can boost their understanding of the medium with a new DIY manual on DOOH just released by the Interactive Advertising Bureau Australia’s (IAB) working group of industry stakeholders.
Digital Marketing
Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.
Digital Marketing
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.
People
A 50/50 split between brand and performance marketing spend isn’t something that seemed conceivable at hipages three years ago. But that’s exactly what has occurred at the ASX-listed tradie marketplace thanks to the impact of its mainstream media investments on consumer awareness and consideration.
Digital Marketing
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
