Digital Marketing
Challenges remain for content providers, marketers, advertisers, and media, according to the Deloitte Annual Media Consumer Survey, as consumer attention spans wane, trust is eroded, and content choice increases.
Digital Marketing
The marketing and media industry is too heavily skewed towards data, efficiency and short terminism in this mid-digital age where consumers are confused and neither brand nor media is benefiting as a result, Zenith Media’s head of innovation, Tom Goodwin, claims.
Digital Marketing
Allianz’s test and learn approach to online video advertising is not only helping the brand understand what publishers and platforms are the best for reaching prospective customers, it’s changing the way teams think about data, audiences and creative, its senior media planner, Mark Dawson, says.
Digital Marketing
Demographic marketing is dead, and it’s only by combining people smarts and imagination with multiple, contextual data sets that brands will truly win over the ever-changing consumer.
Digital Marketing
CMOs are mistakenly being judged on their ability to invest in “fashionable” new digital media channels instead of the demonstrable commercial returns that TV delivers, Channel 7’s CEO claims.
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a ...
It’s no secret that customer experience (CX) is now a boardroom conversation – and for ...
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect
Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...
rsgame
Image intelligence:10 must-see infographics for marketers
One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...
Abhinav Mohan
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age