A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
The ACCC’s preliminary Digital Platforms Inquiry report has scored a big thumbs up from the marketing and media industry, with several praising the watchdog’s extensive investigation and “engaging” recommendations.
Digital Marketing
The Australian Competition and Consumer Commission (ACCC) has called for more regulatory authority to investigate, monitor and report on how Facebook and Google are dominating news content and advertising services as well as capturing data about consumers in the digital age.
Leadership
A total of 144 roles will be made redundant and just shy of 100 employees affected as Nine and Fairfax become one media business on 10 December.
Digital Marketing
The historic merger between Fairfax and Nine has passed the last hurdle, with Australia’s Federal Court giving the go-ahead for the deal.
Digital Marketing
Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.
Digital Marketing
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
Building adaptability and resiliency as core capabilities across marketing teams is vital to ensuring relevancy in these times of disruption, Michael Laxton says.
Digital Marketing
Nearly 60 associations and commissions, media houses and brands have submitted to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry, it was revealed today.
Digital Marketing
The potentially detrimental impact of digital platform giants such as Facebook and Google on media and advertising competition in Australia is being put under the spotlight thanks to a new inquiry announced by the Federal Government.
Leadership
Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.
Digital Marketing
Media organisations face common challenges around digital transformation and data integration, but it was the dispute around how and why to tackle these issues that took centre stage at this year’s Adobe Summit.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been