Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping.

​Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.

Mastercard is taking the next step in its brand evolution by dropping its name from its brand mark.

Village Roadshow Limited has signed a group-wide partnership with one of Australasia’s largest beverage companies, Lion Private Limited.

Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.

​Rejuvenating Mastercard’s ‘Priceless’ program locally, uniting marketing and communications and fostering highly localised experiences are just some of the ways the card company’s Australian marketing chief says she’s getting to put her stamp on the brand.

Last week, at the Wearable World Congress in San Francisco, executives from Capital One, MasterCard and PayPal participated in an animated discussion about the future of mobile payments and explained why wearable technology is an important part of their companies' game plans.

Payments giant, MasterCard, is beefing up its predictive analytics capabilities by purchasing Applied Predictive Technologies (APT) for US$600 million this week.

Marketers are finally realising the dream of reaching the right consumer at the right time and with the right offer thanks to technology and data, according to MasterCard’s global CMO. But value and creativity is vital in ensuring these interactions are successful.

This week, Apple introduced its mobile payment system -- known simply as Apple Pay. On the face of it, Apple Pay doesn't seem all that different than other mobile and contactless payment systems that are based around NFC. However, Apple has brought some significant things to the mobile payments industry that haven't been present in a fully integrated way

As social media increases in importance as a brand marketing and communication strategy, so too has the need to effectively measure and analyse it, as well as become part of the conversation in real-time.