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A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found.
All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
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All the latest martech and adtech news from Piano, Verint, Adform, Adgile, Next&Co, Qualified, Lotame, Contentsquare and TeamSupport.
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
All the latest martech, customer and adtech news from Salesforce, Taboola, Oracle, Klaviyo, Salesforce, SugarCRM, Twilio, GRIN, ADA and Styra
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Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.
All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign
All the latest martech, customer and adtech news from NICE, Phrasee, Qualtrics, Pegasystems, Birdeye, Signifyd, Wyng and GumGum
Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.
All the latest martech, customer and adtech news from LiveRamp, Publicis Groupe and The Trade Desk, Canva, MyAdBox, ID.me, Gupshup, Ziflow and Salesforce
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