Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead providing what it says are engaging customer experiences.
Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders to the task and launched a program to make it happen.
Compelling customer experiences require “a constant stream” of customer feedback, Slack’s global vice-president of marketing, Kelly Watkins, says. It's sound advice and not overly complicated, but often, it’s difficult for companies to achieve.
Five years ago in May, IDG tasked me with launching CMO as a brand in Australia. It was a decision driven by two factors: One, the exponential growth of technology in the marketing sphere; and two, the rising role of the marketer as an executive leader of influence.
All the latest martech and adtech news this week from Zendesk, Quantcast, OneTrust, FreeWheel, Ziva and more.
Customer retention and customer engagement are two key aims of AIA Australia’s Vitality program rewarding a consumer’s healthy lifestyle, according to digital CRM manager, Nathan Cole.
All the latest martech and adtech news this week from Hubspot, Oracle, Tealium, Medallia, MuleSoftand more.
All the latest martech and adtech news this week from Pitney Bowes, Hootsuite, Genesys, engage:BDR, Invigor, OneTrust, dataxu, and more.
All the latest martech and adtech news this week from Marketo, Snooper, Meltwater, Radius, Optimizely, BigCommerce, TripleLife and WhiteOps
It’s only a matter of time before we starting seeing enterprise marketing functions outsourced and the emergence of more ‘marketing-as-a-service’ business models globally.
In an industry where broadcast viewing is declining, Brad Schultz, Fox Sports’ Head of Digital explains why platform experimentation is vital to success.
All the latest martech and adtech news this week from Oracle, Bluedot, dotmailer, Promo, AppNexus, Facebook, Leanplum and incites.com
Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group business aimed at becoming a more customer-led organisation, its customer experience leader says.
All the latest martech and adtech news this week, including Adobe, Moat, Pinterest, Qualtrics, and more.
Putting in place a comprehensive marketing technology stack is not what determines digital marketing success and data-driven thinking. It’s having your people skilled up and in the right mindset to employ the tools to what they do on a day-to-day basis.
The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.
Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at 10 times the pace, its data analytics chief says.
All the latest martech and adtech news this week from Simple, Salesforce, TripleLift, Twilio, Gather, Origami Logic, and more.
Global collaboration and breaking down silos across individual brands and functions has been the key ingredient to transforming Holland America Line’s digital experience for customers, its marketing leader says.
All the latest martech and adtech news this week from Salesforce, Conversocial, OneTrust, Lytics, Gather Online, Zoho, Helpshift and SpotX.
Two years ago, Kristina Curtis took on the newly created role of digital and customer analytics leader at Westpac’s BT Financial group. Customer analytics previously sat under the CMO before a decision was made to elevate its seniority and unite it with digital.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
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Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration