A push on AI-driven content has given the AFL Media Network a traffic boost of 53 per cent compared with the 2019 off-season with 4.4 million users tuning in to AFL Media in March and an average of more than 1 million per week across the network.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Australian consumers are looking to brands to share practical messaging around how they’re helping customers and the community and are less interested in messages of hope and optimism, a fresh report has found.

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

The current COVID-19 pandemic that’s gripping the world is forcing the type of strict isolation and distancing on people most have never experienced before. Yet, with so many connected platforms and services, we’ve never been more together while being apart.

​In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

Thousands of WW’s (formerly Weight Watchers) A/NZ members have made the switch from face-to-face studio engagement to virtual workshops after the company translated its physical engagement offering to digital globally in just five days.

The future of marketing and advertising over the next 10 years will be shaped by AI, data ethics and environmental responsibility, according to a new report.

It was during his time as consumer marketing leader at Netflix that Koala’s global CMO, Peter Sloterdyk, got a taste of the sensitivities marketing faces during a time of crisis.

A new creative campaign taking advantage of the ‘lorem ipsum’ generator to raise awareness of Parkinson’s disease and support early detection is just one of the ways Parkinson’s NSW is marking awareness month amid COVID-19.

Patreon’s original event was scheduled to happen in a house on Rainey Street during the South by Southwest (SXSW) event over three days, but was cancelled when everything shut down due to the restrictions imposed to limit the spread of coronavirus.

Secure Code Warrior, which specialises in teaching developers how to securely code, has quickly moved to reconfigure its tournaments to virtual in the wake of the COVID-19 restrictions.

Grill’d’s managing director says the fast-tracked launch of its branded delivery service is another necessary innovation effort to survive through the COVID-19 crisis and set itself up in a position of strength for recovery.

It’s brands that can balance resiliency with innovation that will be better off when we come out of the COVID-19 crisis, Greater Bank’s marketing chief says.

An ecommerce marketplace isn’t the first thing you’d expect an airport to create in a time of COVID-19 crisis. But that’s exactly what Brisbane Airport has done in 16 days in order to support its retail tenants and end customers.

In the wake of the COVID-19 crisis, many businesses are looking to pivot to digital, but now more than ever they must put the customer first. That’s the advice from GoDaddy director of marketing, Suzanne Mitchell, who told CMO it’s about being able to connect with customers and be there for them during this time.

In this episode, Heart Foundation CMO, Chris Taylor, talks through pivoting marketing strategy, the latest campaign and what it takes to keep teams connected during this unprecedented time. ​

Eight in 10 consumers believes brands have an important role to play through the COVID-19 crisis according to a new survey undertaken by Havas Agency. And the survey is proving one of many indicators highlighting the need for brands to focus on their usefulness and value to consumers in their everyday lives during this time.

A new industry superfunds campaign is a direct response to community demand for these organisations to demonstrate the leadership role they’re playing for both individuals and the country’s economic health during COVID-19, the marketing chief behind it says.