There’s a disconnect between the priorities of CX teams and C-Suites, said Forrester senior analyst and CX executive partner, Su Doyle, speaking at this week’s CX APAC 2021 event. “I believe it's high time we brought the two disciplines of CX and growth strategies together,” Doyle said.

​Being the customer’s champion, providing the glue that drives alignment across the organisation and enabling innovation are three ways ANZ’s marketing team is working to bring the financial services giant’s purpose of helping people and communities thrive to life.

Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for how he’s approaching the task.

​QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.

​As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. During the recent Adobe Summit, executives across several Australian brands shared how they’re working to ensure their organisations’ boards understand and embrace digital transformation and strategy.

Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.

Boardgames and toys distributor, Hasbro, has appointed former Vodafone marketing general manager, Natasa Zunic, as its new marketing director for the Pacific region.

Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or no, says Forrester's chief marketing officer.

Volkswagen Australia is on the hunt for a new marketing and customer leader after Jason Bradshaw resigned from the role to pursue his own CX agency.

In the era of cancel culture, one poorly thought-out message can do sudden and severe damage to a brand. But marketers today find themselves on the hook for more than just what brands say to the world. Bad executive behaviour, supply chains issues and poorly thought-out operational decisions, such as the dynamiting of sacred sites, can quickly damage brands, professional reputations, and the bottom line.

Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations. Here, we explore how CMOs are driving the sustainability agenda

Brand renewal is firmly in the sights of Target Australia’s new general manager of marketing, Jamima White.

Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.

Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in domestic and international tourism.

Destination NSW has hired a new general manager of consumer marketing overseeing new brands delivery for Sydney and the wider premier state.

Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.

Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.

Fewer than one in five marketers feel confident in their ability to measure marketing return on investment or that they have the right marketing technology tools in place to help, a new report has found.

Cover-More Group has confirmed a new group chief marketing officer to oversee its travel insurance business across more than 15 countries including Australia.

Domino’s is on the hunt for a new ANZ Chief Marketing Officer following the resignation of Allan Collins, who has been in the role for almost 15 years. In 2016, Collins was number one in CMO’s CMO50 and made it into the top 50 in several years.

​ A new connected customer journey-led approach, rethink of local and regional team collaboration and repositioning of brand are three strategic changes giving Seek fresh opportunities for growth in 2021.