Marketing Careers

Leadership

Australian named global CMO of Armand de Brignac

Luxury champagne brand, Armand de Brignac, has poached Moet Hennessy director and Australian native, Bernadette Knight, as its new global chief marketing officer as it sets out a new brand course and international growth plans.

Leadership

Getting your board to support marketing

Faced with the pressing need to become more digitally savvy, customer-centric and agile, organisations in every industry sector need the key competencies CMOs can provide in these areas to improve business decision making and market competitiveness. Yet there are still plenty of hurdles in the way of marketing gaining whole-hearted support within the boardroom.

Leadership

Tourism Australia appoints digital chief

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

Digital Marketing

Marketing professionals prove hot property in Australian jobs market

A new jobs report has revealed an upward trend around rewards, salaries and recruitment for marketing professionals. But despite hot demand for talent, most marketers don’t feel budget allocation for project delivery is enough to deliver the best possible results.

Leadership

Samsung appoints new CMO

Samsung has promoted its head of consumer electronics to VP and chief marketing officer, effective immediately.

Leadership

Isuzu brings on first marketing leader for digital and CRM

Customers are increasingly in charge of their own purchase experience, making it vital that brands invest in digital technologies to help guide and manage those expectations, Isuzu’s new CRM and digital marketer claims.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

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Jennifer Reagan

Report: Accountability key to marketing's influence in business

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Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

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Jennifer Reagan

Will 3D printing be good for retail?

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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