Marketing Careers

Leadership

CMO interview: How Amaysim built its customer credentials as a challenger brand

Having built his CMO credentials in startups across Australia and Europe, Amaysim’s Christian Magel has a wealth of knowledge about building brands, consumer experiences and a customer base. But he’s also one of the first to point out a modern marketing leader can’t sit in their silo and expect to succeed.

Leadership

AMI appoints Lee Tonitto as new CEO

The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.

Leadership

Forbes: CMOs are the new transformers of business

CMOs are in a unique position to help businesses transform and innovate, provided they can stay agile, utilise data, and align their efforts to revenue growth, Forbes’ head of insights, Bruce Rogers, claims.

Leadership

Being the first CMO: DesignCrowd’s Dan Ferguson on why marketers need to ‘call bullshit’

An increasing number of organisations, both new and well-established, are opting to appoint their first chief marketing officer. In this new series of profiles, we speak to the first dedicated marketing chiefs appointed at their respective Australian organisations to find out what it takes to be the maiden CMO, their views on modern marketing, and who their allies in executive leadership are.

Leadership

CMO interview: Globys’ Lara Albert talks technology in marketing

Getting to the heart of how customers behave through data and analytical insight has become a pre-requisite for CMOs looking to keep ahead of disruptive competitors and consumer expectations. As a result, building technology know-how, as well as the teams and operational capabilities to do this at scale, has become priority number one.

Leadership

Austbrokers appoints new head of marketing

Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

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Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Yes Machinery

Image intelligence:10 must-see infographics for marketers

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digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

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Commercial.

Djordje Milutinovich

​Understanding customer experience from the inside out

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