Holden’s Kristian Aquilina is the first to admit the situation he finds himself in as brand promoter isn’t one you’ll find in a marketing textbook.

Melina Cruickshank has jumped ship from Domain and joined dominant rival player, REA Group, as its new chief marketing and content officer.

​Former Bulla executive, Nick Hickford, has been appointed marketing and innovation director for Don Smallgoods (George Weston Foods).

Kraft Heinz might be an iconic brand in Australia, but the company is certainly not resting on its laurels. Instead, Shalabh Atray, Kraft Heinz Australia CMO, said it is continuing on its mission to connect to the soul of consumers in Australia with research, insights, and innovation.

In another example of how the customer must be king moving forward, ​Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

​The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.

JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.

​Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.

Charlotte Valente is leaving APN outdoor for new challenges, following the ​$1.12 billion acquisition of the business by French out-of-home giant, JCDecaux​.

Ola has confirmed Natasha Daly has left ride share platform after ​only seven months as marketing director​.

​Lee Tonitto has stepped down as CEO of the Australian Marketing Institute (AMI) after four years in the role.

​Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing.

Being bold isn’t the only thing modern CMOs must do – they’re also required to put that courage to the test, as this year’s CMO50 list highlights.

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

For ABC director of audience and marketing, Leisa Bacon, modern CMO leadership is an art in influencing and working more collaboratively with other parts of the organisation as well as the increasingly diverse marketing function.

The right team, the right measurement and data are what Tasman Page believes makes all the different to both marketing and bottom-line growth.

Lisa Ronson’s three-and-a-half years with Tourism Australia is a true CMO evolution story that culminates in the launch of the US Super Bowl campaign, Dundee.

If there’s one thing Showpo believes in, it’s listening to its customers. For Showpo CMO, Mark Baartse, too many companies talk about customer experience, but don’t actually talk to them enough to get the facts.

It’s been one hell of a year for APN’s general manager of marketing, Charlotte Valente.