Customers want phone, email and online help, plus new tools like messaging and chat bots with help from real human agents, according to BT’s Autonomous Customer 2020 research. The report said, while technologies come and go, the message from customers is unchanged: Make it easy, make it secure and we will reward you.

Bunnings and Victoria Bitter lead the way in Australia’s audio branding effectiveness stakes, a new research project claims.

Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.

As the COVID-19 restrictions continue to ease across the country, two separate measures of business sentiment and consumer confidence show the ongoing negative effects of the crisis.

In times of crisis, Australians turn to their homes, focusing on food and maintenance, according to the results from a Roy Morgan survey. It’s revealed that at the height of the COVID-19 pandemic, Australians nominated Bunnings and Woolworths as their most trusted brands.

Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.

Loyalty program members are increasingly interested in rewards for social good, according to the 8th annual Australian customer loyalty and loyalty program research study, For Love or Money 2020.

Information, connection, comfort and escapism are dominating the behaviour of Australian consumers as they strive to get through the COVID-19 crisis.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Australian consumers are looking to brands to share practical messaging around how they’re helping customers and the community and are less interested in messages of hope and optimism, a fresh report has found.

The future of marketing and advertising over the next 10 years will be shaped by AI, data ethics and environmental responsibility, according to a new report.

Two surveys out this week show the extent to which the coronavirus pandemic has impacted business, with local business leaders revealing a slightly more positive outlook than globally.

Eight in 10 consumers believes brands have an important role to play through the COVID-19 crisis according to a new survey undertaken by Havas Agency. And the survey is proving one of many indicators highlighting the need for brands to focus on their usefulness and value to consumers in their everyday lives during this time.

Australian consumers are looking to trusted brands to provide them with safety and security during these difficult times as more of us become concerned about the economic, social and health impact of COVID-19, a new report claims.

The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

Cloud services and virtual collaboration software vendors along with IT infrastructure businesses may get a bounce from the effects of Covid-19, while IT services and consumer electronics brands may be hardest hit, according to the revised GlobalData Tech, Media & Telecom Trends 2020 report.

With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12 per cent of marketers believe their content marketing programs target the right audiences with relevant and persuasive content.

Enterprise, consumer brands remain at the forefront of customer journey orchestration adoption and journey innovation according to a new study.

According to a new report, while businesses are aware of how vital data is to success, a gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data.

Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA).