Digital Marketing
All the latest martech and adtech news from LiveRamp, MapR, Sprinklr, Muzaara, Forrester, Facebook, DataXu, SaleCycle and BlueJeans.
Digital Marketing
It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.
As the need for digital media and media buying becomes stronger than ever to effectively ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.
With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
To win in customer experience, brands need to take back control of their technology.
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Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
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What automated design is going to do to 3D printing and product customisation
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Report: Accountability key to marketing's influence in business
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Foxtel employs wearable technology to give AFL fans a more sensory experience
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Jennifer Reagan
Will 3D printing be good for retail?