Digital Marketing
All the latest martech and adtech news from LiveRamp, MapR, Sprinklr, Muzaara, Forrester, Facebook, DataXu, SaleCycle and BlueJeans.
Digital Marketing
It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
Andrea Foster
How to spot a ‘design-led’ versus ‘design-fed’ company
ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
Vee.
How the ABC used an online community to help build a movement
Thank you for your feedback, Astha! Always appreciated.
Vanessa Skye Mitchell
5 things marketers should know about data privacy in 2020
Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.
astha sharma
5 things marketers should know about data privacy in 2020
Well, that's good to know that. Any other news you want to share here? I can't wait to see more.
Phil Godfrey
Queensland appoints first chief customer and digital officer