Implementing an all-in-one marketing platform is not only helping Qantas drastically improve campaign turnaround times, it’s also opening the door to personalised and real-time customer engagement and communication.

Car park operators have traditionally been slow to engage with customers online and Secure Parking, with 250 locations across Australia and New Zealand, is no exception.

When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.

Demonstrating marketing’s direct revenue contribution is the ‘holy grail’ for CMOs today. Scaling customer acquisition and retention activity without increasing headcount is also pretty up there on the Richter scale.

Marketing automation platforms are simply a toolbox; it’s how you apply imagination to utilise them across your customer pipeline that counts, according to Rob Brown, Head of eMarketing at Australian educational services provider, Navitas.

While customer segmentation has become something of a mantra for data-driven marketers, few would suspect it’s also possible to take segmentation one step too far.

Advertising and marketing consultancy giant, Publicis, says its decision to roll out an Australian cloud-based technology across its national contact centres has given the company a competitive edge.

Responding to and acting on social community interactions presents significant management challenges around IT infrastructure, bandwidth, and tailoring real-time content through analysis to keep the community thriving.

Data-driven marketing has become the catchcry for marketers striving to achieve real-time customer interactions in a world where consumers have all the brand power. But it’s those who also invest in creating an emotional link with the customer that will win.

Influencer marketing, also known as word-of-mouth marketing, is popping up increasingly in the headlines thanks to social media’s dominant role in marketing and customer engagement.

As a small wine marketer in Australia since 2010, Virgin Wines has been heavily reliant on digital marketing to build its brand position and sales.

Local marketing is critical for a retailer or organisation with multiple physical locations wanting to actively engage and attract customers in a specific geographic area.

Nine in 10 marketing and IT executives believe collaboration between their two functions is not up to scratch despite the increased need for both sides to join forces in the digital age, a new reports has found.

A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.

Adobe and IBM are leading the enterprise digital marketing platforms market as a host of traditional IT and marketing-oriented vendors tussle for CMO mindshare, Ovum claims.

As social media increases in importance as a brand marketing and communication strategy, so too has the need to effectively measure and analyse it, as well as become part of the conversation in real-time.

A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.

Marketing automation is reaching a tipping point that will see it become more readily adopted across organisations, according to new research from Ovum’s Digital Marketing and Connected Customer practice.

What is the dollar value of a customer unsubscribing from your email services? That was a key question for the team at online retailer, Elan Media Partners, when it began looking to improve its utilisation of customer data.

Technology has disrupted all walks of life and business. How can then the business of marketing remain untouched by the waves of disruptive technologies?

Whether your brand is virtual or physical, technology is the core differentiator and those with the best digital platforms will win the battle for customers’ minds and hearts, Commonwealth Bank’s outgoing CMO, Andy Lark, claims.