Management

Leadership

A matter of multiple CMO personas

When it comes to today’s CMO, there is no one-size-fits-all skillset. But a new study by Forbes Insights has revealed marketing chiefs are now falling into six clearly defined personas.

Digital Marketing

How GE uses social tools to support its digital strategies

Rich Narasaki is global manager, digital marketing in the GE corporate global brand marketing group and, as such, works with and supports the digital strategy efforts of the company's eight primary business divisions. While not a member of the IT team, Narasaki works with IT and marketing constantly, so Network World Editor in Chief John Dix tracked him down to get his perspective on how digital strategy plays out in such a huge operation.

Who's hiring? Marketing lures more tech pros

The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.

Leadership

CIOs and CMOs Must Work Together to Satisfy Customers

According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.

Leadership

What You Need to Know to Hire, Manage and Market to Millennials

Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at common traits of millennials as both employees and consumers.

What's next for BlackBerry?

The group trying to buy BlackBerry for US$4.7 billion will likely break up the company, wiping out its smartphone division while preserving BlackBerry's secure network services used by large enterprises. But one analyst said he hopes that's not the case.

Leadership

How Social Analytics Can Improve Enterprise IT Efficiency

VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

Digital Marketing

Five reasons Jeff Bezos wants the Washington Post

There's no shortage of speculation about why Amazon founder Jeff Bezos is buying the Washington Post. It could be for access to local news, content deals involving the Amazon Kindle, political self-interest or even ego.

Leadership

Tech talent wars spill into marketing

With the unemployment rate for tech workers below 4 per cent across the US, there's growing competition for IT talent. Lately, some of the demand for tech candidates is coming from outside the IT department. Who's behind it? Marketing.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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