Leadership
In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.
Digital Marketing
All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.
Digital Marketing
Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.
Digital Marketing
All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.
Digital Marketing
All the latest marketing and ad technology news this week from Sizmek, Salesforce, Evergage, MaritzCX, Magento, Adgorithms, Teads, LookBookHQ, CommerceWeb and more.
Digital Marketing
The latest marketing and ad technology news this week, featuring Yahoo7, Eyeota, TrustSphere, Iterable, Hypetap, Valkre, AppNexus, DataXu, SaleCycle
Digital Marketing
Zeta Interactive, the US-based email marketing player founded by ex-Apple CEO, John Sculley, is looking to take on marketing cloud giants such as Apple, Oracle and Salesforce after picking up the customer relationship management division of eBay Enterprise.
Digital Marketing
Fortnum and Mason have bucked the trend of enterprise vendor e-commerce platforms and opted for a lesser known, open source platform called Spree Commerce.
Digital Marketing
While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.
Digital Marketing
Fashion labels face a significant challenge when it comes to delivering an integrated customer experience and brand engagement strategy. On the one hand, fashion can achieve an emotional link with consumers unique to other types of goods and services; on the other, such labels can be limited in how they can directly interact with customers because of the nature of retail and distribution.
Social Media
Recent Facebook campaigns by Nike and handbag website Sterling & Hyde engaged customers and generated significant buzz for their brands, according to speakers at the MagentoLive conference.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver
In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...
jenson smith
CMO's top 8 martech stories for the week - 19 July 2018
I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...
Steven Kizzy
KPMG Australia appoints ex-Publicis leader as head of brand strategy
When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...
Rob
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
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Karlo Bozak
Rethinking gamification in marketing
There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...
Curtis Bacchus
CMO's top 10 martech stories for the week - 9 August 2018