Loyalty Programs

Customer Experience Management

Report: Promotional offers confusing brand message to consumers

Customers are increasingly empowered in their purchasing, and yet they continue to get lost in the promotional fray from brand messaging, according to the AIMIA Global Emotional Loyalty Study. Loyalty solutions business, AIMIA says transactional loyalty is not enough and the challenge is for brands to build one-to-one emotional connections with customers to increase visits and transactions and drive growth.

Digital Marketing

5 brands latching onto cryptocurrency craze

The crypto craze has hit marketing. According to industry commentators, cryptocurrency is the biggest game-changer to hit customer loyalty programs since the rollout of frequent flyer points more than 30 years ago.

Digital Marketing

LoyaltyX launches new blockchain loyalty project with UNSW

Experimental loyalty agency, LoyaltyX, and the University of NSW (UNSW) have partnered on an innovative blockchain loyalty research project, giving students an opportunity to earn ‘Ethercryptocurrency’ at the checkout of participating merchants simply by scanning a barcode in their digital wallet.

Digital Marketing

​Vodafone reveals new Qantas partnership

Vodafone has revealed a partnership with Qantas as well as waived a $5 New Zealand daily roaming charge for local customers as part of its latest strategic moves to boost customer loyalty and engagement.

Leadership

Former Tesco CEO talks loyalty cards

There were no Big Data systems in 1995. In fact the term wasn't even be discussed until more than a decade later. But that didn’t stop the UK-based retailer Tesco going ahead and building a Big Data capability.

Digital Marketing

5 Ways to Track In-Store Customer Behavior

There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

Leadership

Today’s customer loyalty game

CMO talks to experts and leading Australian brands about the importance of loyalty programs, how they are evolving, and what role they play in the quest to achieve relevant one-to-one conversations.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

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Have customers really changed? - Marketing edge - CMO Australia

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The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

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Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

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The new rules of Millennial marketing in 2021

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In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

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DoorDash launches in Australia

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Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

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