Strategy
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Leadership
After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.
Leadership
Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.
Digital Marketing
The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.
Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
Digital Marketing
PC manufacturer, Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability.
Leadership
The operational upheaval required to personalise customer experiences took centre stage at this year’s Adobe Summit as Lenovo, Thomson Reuters and Baxter discussed how they’re tackling digital change.
As the need for digital media and media buying becomes stronger than ever to effectively ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.
We would like to invite you to the Virtual Exhibition about IoT Trends in 2020, 7 - 9 July, organised by Must.We developed a new B2B matc...
hayfa
Want to master digital transformation? Stop thinking about your own problems
We have been trying to help our clients through this time. I think the important thing is clear communication! We also created some check...
Erin Payne
Is COVID-19 the right time for a positive marketing campaign?
Very good article Sagar. Congrats! It's exactly what we are doing at Dafiti and it's very important have you close to us into this journey.
Roosevelt Junior
Making Your Organisation Data-Driven [MYOD] - Data-driven marketing - CMO Australia
Corporates should be innovating to stay relevant and disrupt the market and collaborating with startups is easily the best way to go for ...
Diana
How your company can innovate its way through the COVID-19 crisis
Very welll written Sagar and gives an excellent overview for data strategy for an orgaanization!
Ritvik Dhupkar
Making Your Organisation Data-Driven [MYOD] - Data-driven marketing - CMO Australia