Jcurve

Leadership

5 CMOs on the marketing approaches they will - and won't take from 2018 into 2019

As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.

CMO50 2018 #26-50: Kate Massey

Kate Massey, CMO of JCurve, says success is never a straight line, and it’s important to understand clearly what the end goal is to ensure all team members are aligned behind it.

Leadership

How cancer made Kate Massey a better CMO

​Being diagnosed with cancer aged just 26 would seem insurmountable to many people. Not so for Kate Massey, who, eight years later is now cancer-free and using her experience to not only raise $100,000 for Cure Cancer Australia, but is also implementing her key learnings into her role as CMO of JCurve Solutions.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

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Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

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Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

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Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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