Digital Marketing
The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).
Digital Marketing
The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.
Digital Marketing
B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.
Digital Marketing
The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
Digital Marketing
The uptake of beacon technology has become a talking point in the retail sector for some time now, but BLE beacon shipments is set to grow rapidly to new market segments far beyond the retail sector, a new report found.
Microsoft is targeting the growing volume of data being generated by both machines and humans: CEO Satya Nadella on Tuesday showed off tools that could help organizations better understand -- and profit from -- this trove of information.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
With the world becoming more and more digitally focused, developing close relationships and real connections ...
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage