Social Media
Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.
Social Media
Apple has acquired Topsy, a social media analytics company that analyzes a range of data from Twitter, according to a recent Wall Street Journal report.
Digital Marketing
Yahoo has acquired SkyPhrase, a natural language processing startup, in a move that could improve Yahoo's ability to make sense of user queries and commands across any number of Yahoo products.
Social Media
Facebook executive Sheryl Sandberg said rumors that the social media company is falling out of favor with teenagers have been greatly exaggerated.
Social Media
About one in seven people around the globe use a social networking site at least once a month, and that number is expected to see grow significantly over the next several years, according to eMarketer.
Social Media
Discriminatory language is as pervasive on sites like Facebook and Twitter as it was a couple of years ago, but fewer teens and young adults seem to be OK with that, a recent survey found.
Social Media
LinkedIn users will soon have access to a wider range of professionally curated content on the site through a new publishing tool available to businesses.
Social Media
Facebook on Friday moved ahead with some proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.
Social Media
Twitter users will be able to create custom timelines in TweetDeck around conversation on any event or topic on Twitter, the microblogging company said.
Digital Marketing
Australia Post has introduced a "video stamp" which when used with a mobile application lets senders record a 15-second video for a recipient.
Social Media
Twitter is now a publicly traded company, opening at a price of $45.10 a share, 73 per cent higher than its initial IPO price.
Social Media
If Twitter's IPO succeeds and showers the social network with a new stockpile of cash, the site could become an even bigger threat to social media giants Facebook and Google+.
Leadership
As CMOs take on a more strategic role in the c-suite, they will need to broaden their technical skills and expertise to understand big data analytics, customer online experience, social media and more.
Social Media
It's official: Instagram now has ads, and the first one appeared Friday courtesy of fashion designer Michael Kors.
Social Media
Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.
Social Media
Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.
Leadership
The Hadoop programming framework may be synonymous with the Big Data movement but it's not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief, Ken Rudin.
Social Media
Facebook CEO Mark Zuckerberg sometimes speaks quickly and his statements on Internet privacy are not always clear, so researchers have created an archive to collect everything the executive has said publicly, aimed at gaining a better understanding of where the company stands on privacy.
Social Media
Twitter is veering into Facebook territory with a new Starbucks partnership that lets you tweet your followers $5 gift cards--just enough to cover the cost of a pumpkin spice latte.
Social Media
A thriving industry of paid-for user comments pollutes social networks with fake opinions. Let the reader beware.
Social Media
Twitter plans to price its IPO shares between US$17 and $20 when it lists on the New York Stock Exchange, the company said Thursday in a filing
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
