Digital Marketing
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.
Social Media
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
Social Media
Many Facebook users got an unpleasant surprise on Monday as they logged into their accounts only to find that some of the services were not working properly.
Social Media
Teenagers on Facebook might want to take a little more time perfecting their next "selfie," because they can now broadcast it to the world.
Social Media
Twitter reportedly is getting ready to begin its IPO roadshow on Oct. 28 and then begin trading on Nov. 15.
Social Media
Twitter's direct messaging feature appears to be experiencing technical difficulties by not allowing certain messages to be sent if they contain links.
Social Media
Facebook was already implementing stronger security controls when the U.S. National Security Agency's expansive surveillance program was revealed in June, its chief security officer said Thursday.
Social Media
Twitter, with an IPO looming, needs to make money. To do that, a key focus is being placed on advertising and promoted content around television, the company signaled on Tuesday.
Digital Marketing
Yahoo reported a 5 per cent drop in revenue for the third quarter, with the money it makes from display and search ads both continuing to decline.
Social Media
In a matter of weeks, everyone on Facebook will be searchable by name. But you'll still have ways to control who sees your content, as long as you can navigate Facebook's web of privacy controls.
Social Media
Twitter is known to experiment with new features to give its users more ways to find and follow content. Here's what appears to be the latest: a news delivery service.
Social Media
How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.
Social Media
As Twitter gears up for an initial public offering, its executives should study Facebook's path to an IPO to learn what not to do.
Social Media
Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.
Social Media
Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.
Social Media
Twitter made its IPO documents public Thursday and in the process revealed some juicy information about the company, like how much money it makes (or loses) and how much its executives get paid. Here are a few of the details we learned about Twitter today.
Social Media
Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.
Social Media
More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.
Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.
Digital Marketing
Google is now 15 years old, and the company is celebrating by smartening up its bread-and-butter technology, search, and adding new features such as comparisons and filters.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
