Digital Marketing
Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.
Bankwest Stadium has launched a new customer incentives and rewards program, Bankwest Stadium Score, a platform it says will provide insights and improve the experience of sports fans at the stadium.
Digital Marketing
It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.
Digital Marketing
Tennis Australia has appointed digital marketing guru, Josie Brown, in a new role of chief insights and marketing officer, effective from September.
Digital Marketing
A US-based consumer engagement and marketing intelligence firm that aims to leverage the use of blockchain in marketing, particularly consumer engagement, is pushing into the A/NZ market.
Australian car sales website, Carsales.com.au, is recognising the power of context to utilise data, insights and context and drive advertising success.
Leadership
The arrival of big data has delivered a plethora of new data for insights into customer preference and behaviour. Online browsing activity, for instance, presents a rich tapestry of customer preferences and sentiment, and has been used almost exclusively to build behemoths such as Amazon and Google.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think some of these ideas are great. These tips will help me to improve my system. Thanks!
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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
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Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
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ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
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Thank you for your feedback, Astha! Always appreciated.
Vanessa Skye Mitchell
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