​Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.

Bankwest Stadium has launched a new customer incentives and rewards program, Bankwest Stadium Score, a platform it says will provide insights and improve the experience of sports fans at the stadium.

​It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.

​​Tennis Australia​ has appointed digital marketing guru, ​Josie Brown​, in a new role of chief insights and marketing officer, effective from September.

A US-based consumer engagement and marketing intelligence firm that aims to leverage the use of blockchain in marketing, particularly consumer engagement, is pushing into the A/NZ market​.

Australian car sales website, Carsales.com.au, is recognising the power of context to utilise data, insights and context and drive advertising success.

The arrival of big data has delivered a plethora of new data for insights into customer preference and behaviour. Online browsing activity, for instance, presents a rich tapestry of customer preferences and sentiment, and has been used almost exclusively to build behemoths such as Amazon and Google.