Innovation

Leadership

Shifting from Experience to Transformation

In this exclusive excerpt from Deepend Group's new online book, Indepth: Experience Economy, Matt Whale, managing director of the innovation consultancy, How To Impact, explores the Experience Economy and how innovation platforms can help deliver ‘change’ for transformation-driven consumers.

Digital Marketing

Why big data is the capital driving digital

Data is a raw material for creating entirely new digital goods and services and should be treated as a form of capital by organisations looking to stay competitive, Oracle’s big data strategist claims.

Leadership

Village Cinemas kicks off live innovation exercise

Village Cinemas’ marketing chief says a live innovation project running across Melbourne venues this week is not just about finding new ways of incorporating mobile into its offering, it’s about customer centricity.

Leadership

Jobs to be done: How to put customers at the heart of decision making

For many brands today, the desire to become more customer-centric has led to the realisation that existing operational processes or a product-centric model simply aren’t going to cut it. As a result, the hunt is on for new frameworks that truly place the needs of the customer at the heart of decision-making.

CMO50 #1: Mark Reinke, Suncorp

Marketing can no longer just be measured on growing today’s businesses, it is ultimately accountable for whether organisations will survive in future, according to Suncorp’s customer, marketing and data leader, Mark Reinke.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

CMO50 #9: Renee McGowan, Mercer

According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.

CMO roundtable: Customer engagement and building the new marketing remit

The rise of connected, ever-more knowledgeable customers has changed the very nature of modern marketing. In our first New Zealand roundtable, CMO and our event sponsor, Microsoft, brought local marketers and digital leaders together to debate customer-centric marketing, the challenges in orchestrating customer-led change within organisations, and increasingly, how marketing is taking a leading role in product innovation.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

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Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

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If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

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