Why are we dubious about deep learning?
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
A strong cultural belief in brand, a commitment to simplifying consumer experiences, and innovative thinking are the fuel firing Taylor Wines’ category growth, its CMO claims.
Leadership
Legacies are the weak point of organisations today because they’re ripe for disruption internally and externally, Wunderman Bienalto CEO, Hurol Inan, claims.
Leadership
Digital transformation is ultimately a cultural challenge that requires marketing and IT functions to unite and disrupt the status quo in order to create customer-led innovation.
Digital Marketing
Ladbrokes Australia has appointed its first general manager of customer experience and innovation as part of efforts to build brand advocacy in the local market.
Social Media
Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).
Digital Marketing
The lion’s share of marketers can’t keep up with the dizzying pace of change in the martech industry, according to a new report.
Customer-oriented firms that value environmental management practices and adopt them as part of its strategic marketing are fast becoming known as environmental leaders, according to a new global research report.
Leadership
Marketers looking for cut-through need to be courageous, take risks, hold firm to their purpose, shake-up organisational structures, and be willing to allow their teams to be silly from time to time, Unruly’s co-founder and CEO, Sarah Wood, claims.
Leadership
Speculation is rising around the highly anticipated launch of Kodak’s forthcoming smartphone offering on 20 October, the latest in a series of products aimed at re-introducing the brand to a new generation of consumer creators.
MetLife’s vision is to change the way its customers experience life insurance. To do this, marketing is leading the strategy development and implementation of a new customer-centric approach.
Curtin University’s CMO believes that if you stop learning, you start losing. “In marketing and education, it’s critical to continually sharpen the saw in order to be more effective and continue to innovate,” he says.
A key metric Lisa Ronson uses to demonstrate the effectiveness of marketing with her c-suite peers at Tourism Australia is “living up to our vision to be the most desirable and memorable destination on Earth”.
GE’s head of strategy and growth for A/NZ and Papua New Guinea, Suzana Ristevski, takes her responsibility for fostering marketing talent very seriously.
Digital Marketing
Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.
Leadership
As general manager of marketing and innovation for Australian specialty and allergen-free food manufacturer, Freedom Foods, Tom Dusseldorp holds a strategic and significant role in a business experiencing rapid, fast-paced, international growth.
Leadership
IAG’s new Customer Labs division is looking to extend the commercial reach of its Ambiata analytics subsidiary as a service product offering as part of a raft of data-led initiatives over the next 12 months.
Leadership
Telstra's chief operating officer, Kate McKenzie, announced her retirement after 12 years with the organisation.
Digital Marketing
Beacons, 3D imagery, mirrors that play back what a consumer looks like in real-time and RFID tagging are just some of the digital-led capabilities being introduced by Neiman Marcus’ innovation team to the in-store experience.
Mercedes-Benz Vans is looking to grow its reach into Australia’s thriving startup and SMB sectors with a new activation giving entrepreneurs the opportunity to 'pimp' its Vito van.
Leadership
CMOs that don’t adopt an entrepreneurial mindset and a measured test-and-learn approach could be missing opportunities to not only better engage customers, but to foster new product ideas, according to Curtin University’s CMO, Tyron Hayes.
Digital Marketing
Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...
Joel Pencer
Suncorp outlines customer investments, digitisation as key to business improvement
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital