UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.

If you buy a car during the next five years, there's a good chance it will have a wireless network connection that will enable a myriad of mobile services.

BMW refuses to yield to tech and advertising firms that are eyeing up the carmaker's connected car data.

Pizza Hut has come to the rescue of its indecisive customers, and developed an app to predict which pizza they most desire.

Starbucks says mobile payments are taking off in a big way and it's already handling almost 7 million a week at its U.S. coffee shops.

Renault is in the midst of a global roll-out of Salesforce to be completed by March 2015, the automotive's digital and CRM manager revealed at Salesforce's flagship conference in San Francisco.

This week, Apple introduced its mobile payment system -- known simply as Apple Pay. On the face of it, Apple Pay doesn't seem all that different than other mobile and contactless payment systems that are based around NFC. However, Apple has brought some significant things to the mobile payments industry that haven't been present in a fully integrated way

Apple has struck deals with Visa, Mastercard and American Express as part of plans to enable smartphone payments through the launch of a mobile wallet, according to reports.

The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.

Without a fully baked advertising platform, Instagram is building a business with old-school pricing models and direct relationships with agencies and brands. However, Instagram could soon make changes that will negatively impact the reach and efficiency of ad campaigns.

What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

Orders taken on iPads in Burberry stores accounted for over a quarter of the high fashion brand's total digital sales this year, showing the gains the company is making in creating a seamless connection between its online and offline presence.

Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.

Protecting privacy was on the minds of almost all the dignitaries assembled in Hanover, Germany, on Sunday night to open this year's Cebit trade show, the theme of which is "datability," or big data with responsibility.

If you want to find out how the so-called Internet of things is shaking up the tech industry, Mobile World Congress in Barcelona is the place to be this week.

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

Although UK supermarket chain, ASDA, sees mobile as a disruptive force to its business model, the retailer's head of insight and pricing believes that if too many different players make a 'land grab' for the customer it could kill all future interaction.

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

Microsoft came out on top in a brand survey conducted by Forrester Research, beating often-trumpeted Apple because of Microsoft's ubiquity in consumers' lives and its cross-generational appeal.