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Digital Marketing

5 things marketers should know about data privacy in 2020

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

Customer Experience Management

Survey finds GDPR compliance rates remain low

Some 18 months after the General Data Protection Regulation (GDPR) came into effect compliance has improved, but remains low, according to a survey by cloud data integration and data integrity outfit Talend.

Digital Marketing

AMSRO launches new data privacy initiatives

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives.

Customer Experience Management

Salesforce: There is a global crisis of trust

The world is experiencing a crisis of trust as digital and the fourth industrial revolution disrupt industries and jobs. And it's the way organisations harness technology for customer good that will get us through it.

Digital Marketing

Brand reputation: Why marketers need to be making data security a priority

​Hot on the heels of the Facebook/Cambridge Analytica data breach comes the news the Marriott has suffered a breach affecting up to 500 million guests and NASA suffered an employee data breach in October. This is on top of PageUp, an Australian SaaS provider, announcing it had suffered a significant security breach in May. Over the years, Yahoo, Google, Equifax and many other companies have suffered the same fate.

Digital Marketing

Report: AI proliferation sees rise of new marketing leadership roles

Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.

Digital Marketing

Predictions: 9 digital marketing trends for 2019

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

Social Media

Facebook takes historic dive

Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

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Beautiful article.

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Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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