Digital Marketing
Interactive rewards for loyalty members are on the cards for Foxtel after bringing on a digital campaigns engagement platform.
Leadership
Foxtel has recruited Virgin Australia’s former brand and marketing chief, Michael Nearhos, as its new executive director of marketing to oversee a centralised marketing, creative, media and content communication team.
Strategy
Adopting a jobs to be done framework, investing in fresh technology and encouraging a test-and-learn mindset are key to Foxtel overhauling service capabilities in a way that meets modern customer expectations, its marketing and customer service leaders say.
People
Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.
People
Foxtel’s chief marketing officer, Kieren Cooney, has gained end-to-end customer experience oversight under a raft of leadership and management team changes confirmed at the company last week.
Digital Marketing
As COVID-19 means staying in is the new going out, new streaming platform Binge has partnered with The Iconic to launch a line of unisex luxe-loungewear under the ‘Inactivewear’ banner.
Digital Marketing
The combination of brand layer and content layer with data will help Binge build its presence and engagement in the Australian marketplace, says the new offering's chief marketing officer.
Digital Marketing
A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.
Leadership
Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia.
Leadership
Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.
Digital Marketing
Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and will add further pressure to existing players.
Strategy
Foxtel has debuted a new tenure-based customer loyalty program aimed at better rewarding customers for staying longer with the TV streaming provider.
Digital Marketing
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.
Digital Marketing
Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.
Leadership
In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
Leadership
Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.
Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.
Leadership
There’s been yet another leadership-level exit from Foxtel this week, with long-time GM of advertising sales and brand partnerships heading out the door.
Leadership
Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.
Digital Marketing
Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.
Leadership
Andy Lark is leaving the Foxtel business and REA Group’s Kieran Cooney is stepping in as part of fresh organisational structure at the pay-TV player.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
