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CMO50 2019 #26-50: Diane Belan

In marketing, you find the bridging of data science and art. For Diane Belan, it’s the art of looking at data from different angles, interpreting that data to form meaningful insights and identifying untapped opportunities can unlock many creative ideas. Belan finds creativity is about generating ideas to solve problems and notes “without the data, you don’t know what you are solving for”.

Digital Marketing

CMO Momentum panel: How CMOs can retain creativity

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

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State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

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Thank you for your feedback, Astha! Always appreciated.

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Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.

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