First-Party Data

Digital Marketing

12 martech trends to watch in 2022

It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding. In the second of our special edition predictions reports, CMO takes a look at what’s in store for marketing technology innovation and utilisation in the coming year.

Digital Marketing

19 digital marketing predictions for 2022

As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.

Digital Marketing

Gumtree launches new ad platform

Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.

Digital Marketing

CES: Marketing, media and the data dilemma in 2021

Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.

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Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

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