Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially during times of extensive or rapid transformation. But when it came time for Super SA to undertake its digital transformation, the leadership team found a simple yet effective way of keeping customers at the centre of their thinking.

Investing is a serious business, and one that poses significant consequences for reckless or risky behaviour. But it can also deliver rewards above and beyond just financial gains, especially for those investors who enjoy the thrill of picking winners.

Australia’s banks have not always enjoyed the strongest corporate reputations, consistently earning headlines that are best describe as bad news. So it takes a particularly bold perspective and a tonne of supporting proof points for a bank to muster the conviction that it deserves to be seen as a force for good.

“It’s been proven time and again that building brand equity has not just brand benefits, but genuine commercial benefits,” said Stake chief marketing officer, Bryan Wilmot.

UniSuper has recruited a new chief marketing and growth officer as one of a trio of new faces to its executive leadership team.

It was when strong year-on-year growth rate levels started to slow that alarm bells began ringing for the team at Aussie Home Loans.

It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she set out to orchestrate a global rebrand bringing two such teams together.

To the uninitiated, cryptocurrencies can raise thoughts of unbelievable volatility and a currency type that offers safe harbour to the kind of people who would otherwise reject oversight of their financial dealings.

86 400’s chief product and marketing officer, Travis Tyler, has become the new chief product officer at payments group, Zip Co.

It was Natalie Dinsdale’s bondage bus that reportedly became the scariest moment of launch for Athena’s chief and co-founder, Nathan Walsh.

The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.

Car loan platform, CarClarity, has brought on a new head of marketing as one of a trio of leadership recruits.

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

A desire to grow market penetration and attract a younger essential worker demographic has seen Teachers Mutual Bank launch a dedicated digital-first banking brand, Hiver, this month.

​Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.

Former ANZ and Deakin University senior marketer, Trisca Scott-Branagan, has become the chief marketing officer for recently established growth capital firm, Australian Business Growth Fund (ABGF).

Australian cryptocurrency micro-investment platform, Bamboo, has brought on its first chief marketing officer as it looks to capitalise on growing interest in the next-generation digital currency.

Commonwealth Bank has elevated its chief marketing officer, Monique Macleod, to group executive of marketing and corporate affairs.

More than 80 per cent customer satisfaction scores and 90,000 call deflections are just some of the metrics giving National Australia Bank’s Reveka Katakis confidence in the company’s evolving digital and social customer service approach.

Establishing the pay on-demand category along with sustained awareness of its company credentials have led homegrown pay on-demand fintech, Beforepay, to launch its first brand campaign nationally.

A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.