Digital Marketing
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
Social Media
Few sports let you get just meters from Olympic athletes while standing with sand between your toes. So when surfing makes its Olympic debut at the 2020 Tokyo games, it will be an important milestone for a sport that has steadfastly refused to bend to the kind of corporatisation that has beset many others.
Strategy
In an era where making things easy for the customer has become paramount, it is not surprising to see many brands turning to chatbots to resolve customer queries quickly.
Digital Marketing
The Cronulla Sharks clinched the 2016 premiership with a 14-12 win over the Melbourne Storm, ending a 49-year drought for the club. It was a momentous moment countless fans had been waiting for all of their lives.
Digital Marketing
Digital channels are driving unprecedented levels of fan engagement for Australia’s leading sporting codes, but more needs to be done to bring digital into the physical experience on the ground.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
There are five tell-tale signs your brand needs to take a long hard look at itself.
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I should check these guidelines. I think it's important for me. Thanks for the info!
Juana Morales
IAB releases social media comment moderation guidelines
I didn't know about that. Thanks!
Jamison Herrmann
Twitter 'recap' helps you catch up with missed tweets
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Max Polding
What it takes to turnaround an iconic Australian brand
I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...
sketharaman
Gartner VP: Why CMOs and CIOs must band together to make CX a discipline
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Tyrus Rechs
6 Ways to ramp up Social Media to Your Web Design