Digital Marketing
Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.
Digital Marketing
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Leadership
Inspired marketing is increasingly reliant on data and analytics for customer relevancy, but can your efforts become too personalised?
Digital Marketing
When your sole customer touchpoint is an email address, it’s only natural your marketing strategy will rely heavily on digital marketing. So for Hoyts Kiosk, investing in a comprehensive and customised email marketing platform was not only a no-brainer, but a decision that has boosted customer acquisition and retention, and helped to drive rapid growth in the company.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...
Daniel Hughes
What 1800 Flowers is doing to create a consistent customer communications experience
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion