Sophie Wills knew her organisation faced a problem even before the Covid pandemic hit. As general manager of communications and marketing at the not-for-profit New Zealand Rugby League (NZRL), Wills had already noted a decline in fan loyalty as far back as 2019. For her, this problem was compounded by the difficulty she had in answering why, or in proposing ways to turn things around.

Challenging brand perceptions to elevate quality and drive emotional connection to Kia’s broadening product portfolio is the name of the game as the automotive manufacturer partners with the Australian Open for the 22nd year.

Two-and-a-half years ago, the entire live events industry, from touring concerts to major conferences, was forced into a digital transformation unlike anything experienced by any industry before.

Crypto.com has found its marketing sweet spot, with sporting partnerships extending from the AFL in Australia to the UFC, World Cup, Formula One and Paris Saint Germain.

When Leandro Perez arrived back in the APAC region in February 2020 as Salesforce's vice-president and CMO, he had no idea of what he was about to walk into.

Demonstrating Visa’s commitment to constructive social impact, its broader payments capabilities and exclusive experiences for partners and consumers are all front and centre in its FIFA Women’s World Cup 2023 sponsorship, its A/NZ head of marketing says.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

“Prototyping in public” is how Earth Hour’s head of marketing, Marion Joyce, describes her team’s efforts to create and launch the first-ever digital livestream event just a week before the big lights-out on 28 March.