We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital

Creative agency, Imagination, has opened an innovation lab in Sydney aimed at educating brands and marketers on better utilising emerging and digital technologies for customer engagement.

There’s a lot of hype and buzz around retailers adopting new technologies, but many lack the marketing direction to employ these in a way that’s relevant to customers.

Australian organisations aren’t working hard enough to ensure employees closest to the customer can raise ideas that help improve customer experiences, Optus managing director, Allen Lew, claims.

The mission of Google's DeepMind Technologies startup is to "solve intelligence." Now, researchers there have developed an artificial intelligence system that can mimic some of the brain's memory skills and even program like a human.

Our obsession with all things digital in marketing may come at the cost of early insights into other more exotic concepts, according to Phil Phelan, national strategy director for Australia at SapientNitro.

Amazon.com launched a Wearable Technology online store on Tuesday, saying customers are increasingly interested in the devices.

Wearable computers "took a huge step forward" in 2013 and shipments of smartwatches and related devices will grow by 78 per cent a year until 2018, according to IDC said.

That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.

People will one day depend on wearable computers to monitor not just their activities but a myriad of data about their health, making the devices basically like a sixth sense.

Disney announced a new touch-screen technology prototype that offers users tactile sensations that mimic real surfaces.

UCLA researchers reported this week that they have created a light-emitting electronic display that can be stretched, folded and twisted, while remaining lit and snapping back into its original shape.

Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.

Guinness, the world's number one stout, is launching a new mobile marketing campaign using near field communication (NFC) technology in pub pumps to interact with consumers.

The ability to track TV viewing in line with digital and mobile analytics for a complete customer picture is becoming a reality at Telstra thanks to pioneering technology and business strategy.

With Apple's iWatch and several competing smartwatches from major manufacturers in the works, some analysts question whether consumers will embrace such wearable technology.

3D television programming may be out before it was ever in, according to industry analysts. In fact, the BBC just cancelled its 3D programming indefinitely.

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