Amazon.com launched a Wearable Technology online store on Tuesday, saying customers are increasingly interested in the devices.
Social Media
Twitter Wednesday reported that fourth quarter sales more than doubled over the past year, but the company nevertheless spooked investors by acknowledging a slowdown in new user growth and in user engagement.
Social Media
Facebook executive Sheryl Sandberg said rumors that the social media company is falling out of favor with teenagers have been greatly exaggerated.
Social Media
Twitter is now a publicly traded company, opening at a price of $45.10 a share, 73 per cent higher than its initial IPO price.
Social Media
If Twitter's IPO succeeds and showers the social network with a new stockpile of cash, the site could become an even bigger threat to social media giants Facebook and Google+.
Leadership
In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.
Digital Marketing
For the first time since 2011, Yahoo topped Internet behemoth Google in Web traffic last month, according to Internet tracker comScore Inc.
Digital Marketing
There's no shortage of speculation about why Amazon founder Jeff Bezos is buying the Washington Post. It could be for access to local news, content deals involving the Amazon Kindle, political self-interest or even ego.
Social Media
With Yahoo CEO Marissa Mayer taking steps to transform the company back into a top-tier player, reports are out that Yahoo is in talks to buy Hulu for as much as US$800 million.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.
On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.
Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.
Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...
Iggy Pintado
Introducing Return on Outcome (ROO) - Brand science - CMO Australia
Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.
Iggy Pintado
Introducing Return on Outcome (ROO) - Brand science - CMO Australia
Beautiful article.
Hodlbaba
15 brands jumping into NFTs
"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...
Nate Ginsburg
Why the newest member of BT’s contact centre is a chatbot
As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...
Anna Duda
Report: 10 digital commerce trends here to stay