When Carl Hartmann and Mark Livings set out to build Lyre’s Spirit Co, they were looking to create a product and brand that would provide a palatable and socially acceptable alternative to alcoholic spirit-based beverages. Little did they know, the COVID-19 crisis was about to deliver a hoard of potential customers looking for a healthier lifestyle while in lockdown.

The industry is warning brands to think twice about the way they approach digital marketing after Optus received Australia’s second-largest infringement notice for spamming customers with email and SMS marketing messaging.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Automated campaigns that didn’t exist 12 months ago have generated 16 per cent of a total 37 per cent digital marketing revenue growth for the team at Sheike in the past year.

With the global wine market softening and competition growing, wine producers and retailers are having to work harder to maintain their customer bases. For Accolade Wines, that has meant getting much smarter about how it communicates.

Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.