​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

The ability to deliver real-time insight on the end-to-end transport supply chain has not only seen Myfreight create a new business model, it’s also leading to global expansion.

Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.

​The relatively small step of undertaking programmatic, data-driven, content-curated email marketing delivery has made a big difference to fashion rental company, GlamCorner.

All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.

One of the first lessons Shane Atchison learnt joining Domo as CMO eight months ago was marketing leaders don’t talk about agencies very often.

Helping teams across Fox Sports understand what data they have and using it to not only solve business problems, but find business opportunities, has led the broadcaster to invest in Domo’s reporting analytics platform.

Marketing automation may have helped reduce the gap between sales and marketing teams, but it’s also causing many marketers to think too linearly about their customers, according to Domo’s VP of marketing.

All the latest marketing and ad technology news this week from Adobe, Lotame, Domo, Hootsuite, YesPath, Mobify, Moat, Slack, Lookerbot and Acquia.