The rapid evolution of digital, mobile and social technologies has propelled the financial industry into an era of transformative agility and adaptability.

The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand. We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.​

​Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.

For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.

Speaking at Salesforce’s Dreamforce in San Francisco Alba alongside YouTube CEO, Susan Wojcicki,​ Hollywood actress turned entrepreneur, Jessica Alba, revealed the key ways she grew her billion-dollar natural product venture, the Honest Company.

As customers look for consistent yet relevant brand experiences wherever and whenever they interact with them, the pressure is on marketers to find innovative and creative ways to keep campaigns locally relevant, while maintaining a consistent sense of brand ownership globally.

Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.

The recent growing number of social media campaign disasters has sparked Australasian reputation management expert and PR author, Gerry McCusker’s consultancy, Engage ORM, to launch The Drill, a simulation platform that replicates trans-media crises, and allows brands, companies and government agencies to practice and learn how to cope with, and counter, social media crises in real-time.

Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.

AMP Limited Chairman Mr Simon McKeon AO announced former Best & Less CEO and Telstra CMO, Holly Kramer, will join the AMP Limited Board as a non-executive director.

Nine out of 10 Australia and New Zealand senior marketers are making purchasing decisions on technology products and services for their function, a new report claims.

Taking an emerging technology offering to market as a marketer requires a serious education focus. But add in an academic and non-IT influencer audience, low brand recognition, and a relatively unknown prospect list, and you’ll start to understand the challenges Australian telecoms provider, Amcom, faced when it took its unified communication into the higher education sector.

Marketing, IT and digital leaders gathered at Rockpool Bar and Grill on 10 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.

Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.

“Marketing as we know it has completely changed,” Salesforce executive vice-president and CMO, Lynn Vojvodich, said. “We look at marketing circa 20-30 years ago, it was Mad Men. Now I think Mad Men has moved to math women.”

Modern marketing is about creating ‘lovemark’ brands that engage emotionally with consumers and create loyalty beyond reason, one of the world’s leading brand strategist claims.

Fujitsu and proximity marketing provider, iProximity , have struck a partnership to provide marketers with a new way of driving customer engagement in the retail environment.

Traditional department stores must be reimagined as showrooms or experience centres in the digital ecommerce revolution, and as just one touchpoint in a shopper’s journey.

Marketing and IT leaders from the Australian Museum, Cancer Council, Commonwealth Bank, ING, and Tourism Australia discussed how they’re building a strategy for digital success during CMO’s recent Executive Connections event in Sydney, held in partnership with CIO magazine and ADMA.

The proliferation of social media platforms means the pressure is on B2B marketers to be more proactive than ever to listen and actively engage with their customers.