With the proliferation of e-commerce platforms and increased competition in the digital retail space, having an effective automated customer communication strategy is critical to boosting brand engagement and increasing customer retention.

​Switching healthcare and financial service providers are not activities that most people would undertake every day, so for companies whose business is it is help consumers make the switch, it is critical to ensure they do everything to enable consumers to seamlessly complete their transaction.

The rise of the millennials is driving the need for marketers to ensure greater relevancy, says LogMeIn CMO, Sean Ford.

Marketing campaigns aimed specifically at key individuals, or influencers, rather than the market as a whole, are set to become a major tactic for Australian marketers in 2016, a recent report found.

​ Marketers have to tear down the functional silos created over time to keep up with digital change, as well as those between marketing and functions like sales and IT, if they are to become customer lifecycle stewards, Marketo’s CMO claims.

Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.

A number of service-based industries have not progressed beyond the fundamentals of customer service at a time when consumer expectations are reaching new heights, a new report found.

No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.

Global performance management company Nielsen and data and analytics provider Veda announced a new collaborative solution for marketers and advertisers to better identify and track marketing strategies against their own targets and not the market.

Industry disruption caused by an unlikely competitor and the uberisation of business have become dominant concerns of the c-suite, a global IBM report revealed.

The rise of connected, ever-more knowledgeable customers has changed the very nature of modern marketing. In our first New Zealand roundtable, CMO and our event sponsor, Microsoft, brought local marketers and digital leaders together to debate customer-centric marketing, the challenges in orchestrating customer-led change within organisations, and increasingly, how marketing is taking a leading role in product innovation.

Leveraging deeper customer insights to drive personalised experiences requires more than simply customer journey mapping, according to SugarCRM CMO, Jennifer Stagnaro.

Australian marketers are entering the second wave of digital transformation where digital evolves from a channel play and experiment and becomes the engine across organisations, workflows and customer experience enablement.

Shopping app, Catchoftheday, has launched its Club Catch loyalty program, a fee-based, online-only club where members are rewarded for their loyalty with perks like free shipping, priority access to deals and 7-day customer service.

Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.

Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.

Etihad Airways is rolling out Adobe’s marketing, creative and document management solutions in order to lift the group’s digital guest experiences and capabilities to new heights. The new partnership reflects a $25 million investment into improving guest services, and is just one element of a transformative technology strategy that stretches across the group’s customer, digital, analytics and operational activities.

Australia is fast approaching the tipping point where mobile is acknowledged as the primary device to reach and engage consumers on, Marchex’s new country manager claims.

IBM has launched a new data exchange within its Marketing Cloud offering, aiming to help marketers better connect data across their environments and engage customers in the right moment.

For Crown Resorts CMO, Christopher Coyne, data-driven customer engagement and loyalty are key to long-term growth.

Customer loyalty lies at the heart of ING Direct’s latest efforts to target customers in their moment of need using a combination of sophisticated data analytics, insight and real-time communication.