According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.

Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans

Today’s marketing chiefs are jugglers who must balance a mix of contrasting attributes if they hope to be successful, Sportsbet’s CMO, Barni Evans claims.

#6 on the CMO50 list for 2015, Domino's chief marketing officer, Allan Collins, talks about corporate culture, marketing leadership, and how the pizza brand is using technology to reduce customer friction.

Why Nick Reynolds is striving to create a brand that influences choice, creates passion in staff, drives loyalty with customers and commands product price premiums.

Ebay's head of marketing and retail innovation details how he's helping transform the online site into the go-to shopping destination for all retail.

How Greg Sutherland is repositioning marketing within one of Australia's oldest organisations to be the chief of culture, customer experience and innovation.

Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.

Managing today;s fragmented marketing funnel requires investment in your team from the top down, Vocus Communications' general manager of marketing customer experience, Jonathan Amery, explains.

Why John Broome believes marketing is the ultimate demand generator within organisations.

We round-up the latest marketing and ad technology news this week from Salesforce, Act-On, Oracle, IBM Watson, Amobee, Progress Telerik, Sizmek, RocketFuel, Drupal and AdRoll.

The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have partnered on best practice principles for native advertising.

Sluggish improvements to ad viewability and slow programmatic adoption will put pressure on advertisers to evolve faster to meet client expectations, a new report claims.

Australia is a leader when it comes to embracing the Internet of Things (IoT), and Australians are among world’s most likely to consume content from their connected home devices. But they may not actually trust what they see, a report claims.

Every second company affected by a data leak suffers reputational damage, with the cost of repair for enterprises costing $200,000 and for SMEs approximating $8,000, a recent report found.

Footwear company, EMU Australia, has seen online conversions jump by 43 per cent and average customer order value lift by 12 per cent after overhauling its global digital presence.

​More than half of Australian marketers claim their organisations have clarity on what an effective or successful content marketing program looks like, and their content marketing strategy increased from 37 per cent to 46 per cent, a recent survey by the Content Marketing Institute found.

The chief customer officer (CCO) is becoming more prevalent than ever at the highest level in the boardroom. Software AG's first chief customer officer shares how he's helping instill customer centricity at the enterprise vendor.

Artificial intelligence is ushering in a new era of customer experience management platforms that unite the online and offline experience, Accenture’s chief claims.

Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.