A new Aussie 'mega mall' is set to reclaim customers back to buying Australian and cater for fast-growing online shopping trends which have hit $19.6 billion in the past year.

​The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts.

Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

Achieving omnichannel excellence isn’t just about automation or channel integration, it requires an equal emphasis on humanised services and surprise and delight in order to win over customers.

More than half of Australian marketers are dissatisfied with marketing technology and many find these platforms extremely expensive, a new report into the state of technology adoption locally has found.

In a highly commoditised global marketplace, building a sustainable brand with purpose can be a complex and formidable task.

All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.

When you’re used to working with global brands and massive budgets, trading all that in for the tight constraints of a startup might seem like an exercise in masochism.

Brands with purpose are surfacing as champions of customer engagement and sustainable success, but many others are still making costly marketing mistakes.

The marketing landscape is becoming fiercer than ever before, forcing businesses to re-think internal strategies to ensure a better and more relevant customer experience.

Customer experience is all about achieving intimate moments with a customer in a relationship-driven way, according to IAG’s channel marketing leader. And to do that, you’re going to need integrated technologies, content, clean data and a serious commitment to operational change.

The key function of marketing is to underpin the building of a profitable business – and you need to focus on customers to build sustainable business growth, author and chairman of MarketCulture, Dr Linden Brown, said.

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Australian travel distribution company Helloworld’s marketing experts reveal how implementing a new social management tool can help optimise sales and drive customer engagement, while effectively improving productivity.

Choosing the right vendor can make or break a marketing strategy, so it’s no wonder marketers are more scrupulous than ever before.

If there’s one thing Carpet Court’s new CMO, Kara Norris, has learnt about marketing and digital innovation in a franchise-based business, it’s that you need to take people along the journey with you.

Many sales and marketing campaigns would be pointless if they didn’t eventually lead to the brand collecting money from its customer. And the goal is to make the payments process as painless as possible, if not entirely invisible.

Capgemini has brought its international digital service design consultancy to Australia aimed at pooling its digital and user experience expertise into one client offering.

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.