Leadership
Understanding more about the customer and connecting the dots from their behaviour across a multitude of platforms, digital and in-store is the Holy Grail for General Pants GM of marketing, Renee Awadalla.
Customer Experience Management
A great Voice of the Customer (VoC) program plays a pivotal role in improving customer experience and creates greater empathy among employees. But what does it take to get it right?
Social Media
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
Digital Marketing
While marketing automation maturity has certainly arisen in recent years, these platforms are still too often used by brands as glorified email blast engines. That’s if they’ve been adopted at all. Here, we speak with three brands that have deployed marketing automation in order grow the scope of their wider customer and digital engagement efforts.
Leadership
Knowing your customers better through data in order to communicate more successfully with them is a no-brainer for most marketers. Making the leap from ideal to action, however, is a different story.
Leadership
Today’s job candidates are more proactively engaged in learning about an employer’s brand or employer value proposition than ever before, a new report claims.
Leadership
Today’s customers expect brands to deliver more authentic marketing messages that connect and resonate with them, says Kellogg’s Australia marketing director, Tamara Howe.
Digital Marketing
NAB has taken the wrappers off an all-encompassing rebrand aimed at reinforcing its customer-first message to the market.
Social Media
The fight to get noticed in the social media battlefield means the pressure is on brands to make their marketing campaigns more innovative, creative and engaging than ever before.
Digital Marketing
Peter MacCallum Cancer Centre (Peter Mac) announced it launched a new site in partnership with the Icon Agency in an effort to boost community engagement and enhance the user experience.
Digital Marketing
South Australia's largest automobile club, the Royal Automotive Association (RAA), has launched 'myRAA', a new mobile app that extends its More for Members program and aims to boost customer experience and member loyalty.
Digital Marketing
Marketing leaders who can demonstrate accurate measurement of the lifetime value of customers and the impact of marketing activities on customer retention are most likely to succeed as influencers and get bigger budgets, a new report found.
Social Media
The financial industry is under increasing pressure to create more engaging experiences that help attract and retain customers. For Bank of Queensland’s general marketing manager, Toby McKinnon, focusing on improving a bank’s brand and cultural approach can have some exciting customer outcomes.
Social Media
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
Leadership
Six years is a long time in marketing when you consider the amount of technological, cultural and consumer change we’ve seen.
Leadership
Tourism Australia’s chief marketer, Lisa Ronson, believes CMOs require three key attributes: Customer centricity, commercial acumen, and great leadership.
Leadership
Founder and CEO of Stylerunner, Julie Stevanja, reveals the technology and culture driving this digital apparel site’s customer success.
Digital Marketing
Organisational silos and embracing a data-driven culture are hindering marketers from adequately tapping data to improve customer experiences, a new report claims.
Digital Marketing
All the latest martech and adtech news from LinkedIn, Razorfish, Zappar, CallidusCloud, ReachLocal, CabinetM, SharpSpring, Rover and SAP Hybris.
Leadership
CMOs that don’t adopt an entrepreneurial mindset and a measured test-and-learn approach could be missing opportunities to not only better engage customers, but to foster new product ideas, according to Curtin University’s CMO, Tyron Hayes.
Digital Marketing
Digital agency, Razorfish, has launched a new platform combining cognitive algorithms, data intelligence and machine learning aimed at creating more timely, relevant and seamless brand experiences across all touch points.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
