All the latest martech and adtech news from Google, Aprimo, BounceX, Salesforce, Brightcove, AppNexus, SugarCRM and Taboola.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

NAB’s customer insights and analytics (CIA) team is on a mission to unlock value in customer data in order to provide more personalised and engaging experiences.

Australian brands are embracing digital transformation, but the experiences they are delivering in advertising are not meeting consumer expectations, an Adobe report revealed.

Bingle, created by Suncorp to meet the customer service demands for an online-only digital brand, has transformed into a largely self-service business after implementing a new customer service management technology aimed at achieving ‘zero cries for help’.

A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.

Nine announced it is the first Aussie publisher to partner with LiveRamp, an Acxiom company as part of its mission to leverage data in order to boost custom audience targeting capabilities.

Big brands spend millions on branding, packaging and marketing their wares. Yet when empty plastic bottles and bags end up scattered along beaches and parks, all that brand equity looks like nothing more than garbage.

Traditionally, many CEOs from finance, legal and sales, but there is now a growing trend for CEOs coming from senior marketing backgrounds, according to CEO of Think Brick Australia, Elizabeth McIntyre.

A marketing executive with a background in IT and sales can be strategically equipped with the right skills to bridge the gap between sales and marketing, aligning both towards a more dynamic vision for innovation, agility and digital transformation.

Marketing executives and employees are not seeing eye-to-eye when it comes to sales and marketing priorities, a new study from HubSpot found.

There’s a pin coming to pop the martech and adtech bubble, according to Marketo CEO, Steve Lucas. And it’s going to be platforms focused on engagement and integrated revenue generation, over adhoc experience apps and execution engines, that will feel it least.

Getting buy-in to rollout out marketing automation at Adelaide University has been the easy part; it’s getting disparate marketing teams and departments to unite under one customer experience strategy that’s the big challenge, its CX manager says.

All the latest martech and adtech news from Jive, etouches, Podium, Zendesk, Outbound, Rocket Fuel, AppNexus, Ampsy and CabinetM.

The latest Scott Brinker marketing technology lumascape has been released and dubbed the “Martech 5000” for the rising number of vendors featured this year.

The volatile agriculture industry is placing increasing pressure on industry players like fertiliser co-operative Ravensdown to adopt more innovative ways to boost customer experience and engagement in order to maintain a competitive edge. Ravensdown’s CIO, Mark McAtamney, revealed how leveraging Genesys technology helped boost the co-operative’s customer-centric capabilities and offer deeper insights to help better meet customer needs.

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive.

From his studio in Auckland, Pat MacFie leads a team of video professionals that would put some independent production houses to shame. But he's not running an independent video production house. Instead, his group is part of an internal marketing agency producing content to help attract and retain customers for the online business software maker, Xero.

World Vision has recruited Officeworks former CRM and digital marketing leader, Teresa Sperti, as its first chief marketing officer in a bid to ramp up digital investment and deepen ties with its supporters.

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

HCF has confirmed it’s on the hunt for a new chief marketing officer following the departure of Jenny Williams after two years in the role.