When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

Influencer marketing is fast becoming a powerful way brands can connect and engage with audiences. But the right collaboration needs a strategic mindset, founder of social influencer agency theright.fit, Taryn Williams, said.

In our latest Food for Thought series with leading marketers, we asked three brand experts: What are you doing to improve the art of storytelling capability within your team?

The US$67 billion takeover in 2016 by Austin-based technology maker, Dell, of its Boston-based rival, EMC¸ represented the largest merger in the technology industry. In the months that followed, the two companies worked to bring disparate products and cultures together, relaunching as Dell EMC. Much of that integration work has now been done.

Marketers need to get over the assumption consumers will forgive them for placing ads in the wrong digital context, because customers will boycott their brands if they do.

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges.

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.

Keeping audiences connected with music talent is about engaging at the right moment and at the right time, according to Universal Music marketing manager Chris Dyer.

The ADEX, Adform and Adobe have dominated Forrester’s list of DMP providers for 2017, and continue to lead the way in integrated solutions for marketers.

The digital marketing ecosystem is rapidly changing as more and more disruptors enter the space. You only need to look at the latest edition of Scott Brinker’s marketing technology lumascape of 5381 solutions, up 39 per cent year-on-year, to realise new releases are well and truly outpacing consolidation across the vendor spectrum.

The credit industry is fiercely competitive, and major banks have strong and deeply established roots offering credit scores and advice. But New Zealand fintech startup, Credit Simple, is fast making inroads across the Tasman as well as in Australia thanks to its ability to engage customers in a more agile way.

All the latest martech and adtech news from Demandbase, Marketo, Unlockd, Criteo, AppsFlyer, Zoho and Outbrain.

Gamification as a powerful brand engagement tool is fast becoming evident to marketers, as food retailer, Donut King, recently discovered.

The Association for Data-driven Marketing & Advertising (ADMA) is launching a free education program for its members to tackle the issues of viewability, ad fraud and brand safety.

Road Safety Commission of Western Australia says its recent ‘Might Be a Mate’ cross-platform marketing campaign has achieved powerful results in spreading the safety message about cyclists.

Algorithms have taken over who we connect to, what we buy, where we go, how much we earn and even who we marry. And marketers who don’t start hatching a plan for how they’re going to tap this new phenomenon are at risk of giving competitors an unassailable advantage, according to We Are Social.

New research shows heavy handed marketing tactics and irresponsible data are amongst the top ways to annoy Aussie customers, so what do they really want?

Three quarters of Australians prefer interacting with customer service bots to achieve simple tasks, a new report from LivePerson revealed.

In a world where marketers are striving to learn everything they can about consumer behaviour through their digital signals, it’s no great leap to begin using digital signals to change consumer behaviour. But where is the line drawn between influence and manipulation?