Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.
All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.
All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.
Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.
With Covid shuttering businesses and driving down foot traffic, many, especially those in hospitality, were floundering as they grappled with the challenges of shifting to digital marketing to support online efforts.
All the latest martech and adtech news from Criteo, Genesys, Google, Informatica, Amobee, Litmus, Similarweb, EasySend and Freshworks.
Basing digital media ROI on pure performance metrics is no longer cutting it for advertisers as brand safety and responsible marketing practices increasingly take centre stage.
The fluidity of grocery shopping between in-store and online channels is something modern FMCG marketers can expect to face permanently thanks to the digital acceleration and consumer expectations brought about by Covid-19.
All the latest martech and adtech news from Dun & Bradstreet, Treasure Data, Microsoft, Tableau, Medallia, Celtra, DoubleVerify and Demandbase.
Commitment to a new level of measurement including neuroscience qualitative measures, standardisation with a ‘share of time’ approach plus sustainability targets are a few of the advertiser-friendly measures announced yesterday by out-of-home providers.
Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.
All the latest martech and adtech news from Zendesk, Momentive, LivePerson, Nielsen, Adqsuare, Permutive, Intuit, Mailchimp, Impact, HubSpot, Airship and ActiveCampaign.
The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.
Contrary to popular belief, nine in 10 Australians under 40 are reading news on a monthly basis, with nearly three in five tapping a combination of online and offline as sources, a new ThinkNewsBrands survey shows.
Woolworths has teamed up with ARN on a new in-store radio experience which it says will customise programming for customers while also providing more targeted advertising for B2B partners.
Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Treasure Data.
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.
Australia’s advertising spend has hit another record, with August figures up 26.6 per cent on last year’s tally and 11.6 per cent higher than 2019 results.
Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration