Digital Marketing
Programmatic ad tech vendor, AppNexus, is looking to up the ante around targeting buyers with digital advertising by allowing marketers to bring their own data insights into its real-time bidding platform.
Digital Marketing
Ad tech vendor, TubeMogul, has partnered with comScore vCE in Australia and New Zealand to deliver brand advertisers with what it claims is an independent DSP-integrated audience verification solution.
Digital Marketing
Telstra has taken the wrappers off two new digital media solutions based on its recent acquisition of video platform and analytics provider, Ooyala, and strategic partnership with content delivery vendor, Akamai.
Digital Marketing
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats.
Social Media
Instagram says extending its advertising offering to more brands, as well as launching action-oriented formats, are big steps forward in helping advertisers better target consumers.
Digital Marketing
Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.
Digital Marketing
Augmented reality (AR) is no longer reserved for gamers and gimmicks, it has become a powerful marketing tool, offering the ability to literally reshape the way brands interact with, monitor and track customer engagement.
Digital Marketing
Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.
Social Media
Instagram is officially rolling out its new carousel advertising offering in Australia and has signed up Destination NSW, Kathmandu and Crown Resorts as first customers.
Digital Marketing
From drones playing football (for Pepsi) to augmented reality driving glasses (for Mini), Richard Dodgson takes us through his favourite inventive uses of tech in ad campaigns.
Social Media
As more businesses spend big on search marketing, one digital marketing agency has found an innovative way to increase conversions and reduce cost per acquisition for its clients.
Digital Marketing
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
Social Media
Twitter advertisers now have the ability to only pay for actions that align with their marketing objectives thanks to the latest offering from the social media giant.
Digital Marketing
Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies.
Digital Marketing
With cross-device marketing becoming a hotbed of activity, brands looking for innovative ways to be more visible to the right consumers at the right moment and right time. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity.
Social Media
Social marketing and advertising vendor, Brand Networks, has handed over US$50 million to acquire fellow social platform player, Shift, making it the largest deal in its category to date.
Digital Marketing
Sizmek says its US$11.7 million acquisition of mobile demand-side platform (DSP) provider, StrikeAd, will see the company better address growing demand for programmatic advertising solutions through must-have mobile capabilities.
Digital Marketing
Enterprise software company TubeMogul has partnered with media ad exchange business Site Tour, to launch a new platform for purchasing ads on thousands of out of home billboards, kiosks and elevator screens across Australia programmatically.
Digital Marketing
Programmatic trading capabilities at Starcom MediaVest Group (SMG) and ZenithOptimedia have integrated and moved in-house in what the companies claim is a bid to provider greater transparency to clients.
Digital Marketing
Data-driven attribution has not only helped TransUnion better target customers across channels, it’s also given the US-based credit reporting firm’s CMO a new-found respect for display ads.
Digital advertising technology vendor, Amobee, has appointed former Facebook and Kenshoo senior executive, Liam Walsh, as its new Australian managing director.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
