Digital Advertising

Digital Marketing

Shapiro: YouTube content stars could lead to death of creative agencies

The emergence of YouTube stars is doing more than providing a new avenue for brands to reach out to the younger consumer audience. According to two-time Emmy Award-winning producer and innovator, Seth Shapiro, it is also throwing into question the value added by large creative and media agencies.

Digital Marketing

Marin kicks off 2015 ad tech M&A activity with SocialMoov acquisition

Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

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Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

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FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

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Brad

Coles launches new sustainability initiative

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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