All the latest martech and adtech news this week from Oracle, Bluedot, dotmailer, Promo, AppNexus, Facebook, Leanplum and incites.com

The AANA has hatched, for the first time, an advertising sentiment index (ASI) that will regularly measure the Australian community’s perception of advertising issues and content on an ongoing basis at an industry level.

Tourism Australia is promoting Australia to the US traveller market as part of its ‘An Australian Adventure’ campaign and using Expedia’s technology platform in order to amplify awareness. It comes on the back of the success of the Dundee Super Bowl commercial and ad campaign.

Australian tech startup, Unlockd, has applied for an injunction against Google’s AdMob and postponed its imminent debut on the Australian Stock Exchange as a result.

​Allianz’s test and learn approach to online video advertising is not only helping the brand understand what publishers and platforms are the best for reaching prospective customers, it’s changing the way teams think about data, audiences and creative, its senior media planner, Mark Dawson, says.

G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.

​A push towards precision marketing at scale, more in-house resourcing and rethinking creative assets are all occurring at Unilever and Telstra in Australia as the brands look to reinvent media, advertising and their agency partnerships.

​Marketers need to stop thinking about cost savings and start better articulating the value and outcome they’re delivering if they have a hope of being the strategic drivers of growth they aspire to be.

Waste, control, precision and growth: Those are the four key imperatives for marketers raised at this week’s Australian Association of National Advertisers (AANA) event in Sydney.

Two of Australia’s marketing industry associations have stressed the need for organisations to put consumer trust front and centre and build more stringent and adaptable data governance practices as scrutiny continues around how 50 million Facebook profiles ended up in the hands of Cambridge Analytica.

News that more than 50 million Facebook user profiles were leaked to controversial political data analytics provider, Cambridge Analytica, should serve as a hefty warning to marketers on the importance of transparency with consumers about how their information is used, and more stringent governance practices around access, usage and sharing.

This time last year, I wrote that advancements in technology will impact society, not just marketing. This year, that seems to be a strong flavour of many of the topics being presented at SXSW.

Knowing who the customer is, improving engagement at the point of interaction and increasingly personalising and integrating along the way have been the cornerstones of next-generation advertising for McDonald’s Australia.

A new programmatic digital marketing platform is giving Raine & Horne property listings and managed sites up to 17 times more exposure in front of buyers and tenants and 12 times the industry average clickthrough rates.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

Facebook is no longer just an engagement channel for high-end travel destination business, Luxury Escapes, it’s a sales environment generating as much as 12 per cent of attributed revenue to the bottom line.

Hot on the heels of launching a Social Media Advisory group, KPMG Australia has brought on former Zenith managing director, Karen Halligan, to lead a new Media Value Advisory practice focused on the rapidly changing media, publishing and advertising landscape.

The perceived threat that one of the world’s largest ad spenders, Unilever, could boycott Google and Facebook is helping force a rethink on how to protect brand safety and emphasise the consumer in the digital realm, several industry representatives agree.

Unilever CMO, Keith Weed, has threatened to pull the FMCG giant’s digital advertising from Facebook and Google if the pair don’t remove controversial and extreme content from their online platforms.

​With the dominance of digital in today’s marketing conversations, it is easy to forget that for many mid-tier Australian organisations, their digital journey is still in its infancy. But if you can take advantage of two decades of learning to achieve spectacular results, it’s not always a bad thing.

Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.